Top Rated Digital Marketing Courses in Singapore 2024

 Digital marketing encompasses a wide range of online strategies aimed at connecting businesses with their target audiences. This dynamic field leverages platforms like social media, search engines, and email to drive brand awareness, engage customers, and ultimately boost sales. So, if you are a student looking to start your career in digital marketing and questioning which courses to take in Singapore, go through this guide and learn about the best educational prospects in digital marketing waiting for you in Singapore!

Top Digital Marketing Courses in Singapore

The following are a few of the best digital marketing programs that Singapore will offer in 2024:

  • Picture
    University Name
    Top Electives
    University Details
     
  • Singapore Management University (SMU)
    Professional Certificate in Digital Marketing
    On-campus-Part-time
    Fees: SGD 10,368
    Duration: 1 year
    Placement Rate: 92.3%
    Job Acceptance Rate: 49%
    QS Ranking: 511-520
    Intakes: January, May, September
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  • Nanyang Technological University (NTU)
    Nanyang Technological University (NTU)
    Master of Science in Digital Marketing
    On-campus-Full-time
    Fees: SGD 12,000
    Duration: 1 year
    Job Placement Rate: 90.1%
    Acceptance Rate: 47%
    QS Ranking: 13
    Intakes: August
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  • ESSEC Business School
    ESSEC Business School
    MSc in Marketing Management and Digital
    On-campus-Full time
    Fees: SGD 28,000
    Duration: 1 year
    Placement Rate: 98.2%
    Acceptance Rate: 6%
    QS Ranking: 21-50
    Intakes: September
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  • National University of Singapore (NUS) - ISS
    National University of Singapore (NUS) – ISS
    Professional Certificate in Digital Marketing and Content Creation
    On-campus-Part-time
    Fees: SGD 400+
    Duration: 15 weeks
    Job Placement Rate: 95.5%
    Acceptance Rate: 10%
    QS Ranking: 11
    Intakes: August, January
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  • Singapore Institute of Management
    MSc. in Digital Marketing
    Diploma in Business Administration
    On-campus-Full-time
    Fees: SGD 34,235
    Duration: 12 months
    Job Placement Rate: 57%
    Acceptance Rate: N/A
    QS Ranking: 301-350
    Intakes: October
    Get Details

 Why Should I Study Digital Marketing in Singapore?

  • There was a 20% increase in digital marketing job postings from 2019 to 2023 and it is still growing, according to the Ministry of Manpower, Singapore.
  • The average salary for digital marketing professionals in Singapore ranges from SGD 40,000 to SGD 70,000 per year, depending on experience and specialization.
  • Top universities and institutions offering digital marketing courses have placement rates of over 90% for their graduates within six months of graduation.
  • Singapore is ranked as one of the top startup ecosystems globally, offering numerous opportunities for digital marketers to work in innovative and fast-paced environments.

Diploma in Digital Marketing, Singapore

The Diploma in Digital Marketing in Singapore can last anywhere from 3 months to 3 years depending on the university. You can have a look at a few of them: 

  • Professional DIploma in Digital Marketing- The Digital Marketing Institute, Singapore
  • Professional Certificate in Digital Marketing- Singapore Management University
  • Diploma in Business Management (Digital Marketing Specialization)- Nanyang Polytechnic
  • Diploma in Digital Marketing- Kalpan, Singapore
  • Diploma in Digital Marketing- PSB Academy

Masters in Digital Marketing, Singapore

A Master’s in Digital Marketing in Singapore typically spans 1 to 1.5 years and offers a comprehensive curriculum designed to equip students with the skills needed to thrive in today’s digital landscape. Tuition fees for these programs generally range from SGD 30,000 to SGD 70,000, making it a valuable investment for aspiring marketing professionals. Here are some courses offered by the top universities:

  • MSc Marketing Science- Nanyang Technological University
  • Master of Science in Marketing Analytics- National University of Singapore
  • Master of Digital Marketing- James Cook University Singapore

Skills Covered in Digital Marketing Courses in Singapore

In Singapore digital marketing courses usually cover a varied range of skills, some of the skills are mentioned below:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) 
  • Pay-Per-Click (PPC) advertising
  • Social media marketing and content creation
  • Email marketing and automation
  • Web analytics and data-driven decision-making
  • Digital advertising and campaign management
  • Mobile marketing and app optimization
  • Influencer marketing and brand partnerships
  • Digital strategy development and implementation

Eligibility for Digital Marketing Programs in Singapore

  • A high school diploma or any overseas equivalent degree from a recognized institution is acceptable for Undergraduate Digital Marketing Courses/ Diploma courses. 
  • A Master’s or 4-year Bachelor’s or 3-year Bachelor’s degree in any field of study with minimum competitive scores for admissions to Postgraduate DIgital Marketing courses in Singapore.

 Documents Required

  • Authenticated Copies of Degrees
  • Transcripts/ Grade sheets
  • CV/ Resume
  • 2 Letters of Recommendation
  • English Language Test Score (if needed)
  • Passport or other National Identity Card
  • Photographs
  • Application copy and fee receipt

Standardized Tests

Standardized tests like GMAT or GRE are acceptable, and may provide you an edge over others but are entirely not a necessity for admissions to Digital Marketing courses in Singapore. 

English Language Requirements

  • TOEFL iBT/ TOEFL iBT Special at Home Edition- 92
  • IELTS Academic- 6.0 or above
  • Cambridge- 110 or above
  • TOEIC Listening and Reading- 800 or above

Application Process for Digital Marketing in Singapore

  • Research for the courses and align the eligibility requirements
  • Take any additional tests if needed (standardized tests or English Language Tests)
  • Start your online application with the university.
  • Upload all your documents, pay the fees and submit
  • If required you may be asked for an interview
  • Start planning your finances once selected

 Digital Marketing Scholarships in Singapore

  • MSc Marketing Science Merit Scholarship by NTU– For applicants who possess excellent academic credentials and have been granted admission to the MSc Marketing Science Programme at NTU. For applications, you need to fill the scholarship section in the admission application form and submit along with a scholarship essay.
  • ASEAN Development Scholarship– For students of ASEAN member countries (excluding Singapore) with great academic records, covering 40- 100% of the tuition fee. For applications, fill the scholarships section in the admission application form and submit it before the deadline. 
  • Diversity Scholarship at NTU– For students from a distinctive background, encompassing a broad range of dimensions, including but not limited to ethnicity, gender, and cultural heritage are offered a scholarship grant covering around 40% of their tuition fees. Application process is the same as above. 

“We have more masters scholarships curated for you” Look into them for other options.

Job Opportunities after Digital Marketing in Singapore

Graduates of digital marketing courses in Singapore are well-positioned to pursue a variety of rewarding careers, including:

Job TitleAverage Salary
Digital Marketing ManagerSGD 45,000 – SGD 80,000
Social Media ManagerSGD 40,000 – SGD 60,000
Search Engine Optimization (SEO) SpecialistSGD 35,000 – SGD 55,000
Content Marketing StrategistSGD 40,000 – SGD 60,000
Email Marketing SpecialistSGD 35,000 – SGD 50,000
Digital Advertising SpecialistSGD 40,000 – SGD 60,000
Marketing Analytics ConsultantSGD 50,000 – SGD 80,000
Digital Campaign ManagerSGD 45,000 – SGD 70,000
E-commerce Marketing SpecialistSGD 40,000 – SGD 60,000
Digital Transformation ConsultantSGD 60,000 – SGD 100,000

It is anticipated that there will be a sustained increase in the need for qualified digital marketers in Singapore as companies in a range of sectors realize how crucial it is to use digital platforms to connect with and engage their target markets.

Conclusion

Singapore’s digital marketing programs offer complete and industry-relevant learning, training students with the necessary skills to flourish in the rapidly developing digital landscape. By enrolling in these programs, individuals can gain a competitive edge, enhance their career prospects, and contribute to the country’s digital transformation. With a wide range of course options, from diplomas to master’s degrees, there are ample opportunities for aspiring digital marketers to develop their expertise and unlock exciting career opportunities in Singapore.

FAQs

Several digital marketing courses in Singapore, mainly those offered by universities provide job placement aid to their graduates. This may include career counseling, resume-building workshops, and connections with industry partners for internships and job opportunities.

 Digital marketing courses can be highly valuable, especially considering the growing demand for digital marketing skills across various industries. They provide practical knowledge and techniques for brand promotion and audience engagement online. Completing a reputable course can enhance your resume, boost your competitiveness in the job market, and open up career advancement opportunities.

 Yes, you can definitely pursue a digital marketing course after completing your 12th grade. Many institutions offer beginner-level courses and certifications in digital marketing that do not require a college degree. These courses can provide you with foundational knowledge and key skills in required areas.

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