Australia’s digital landscape is booming, and businesses are racing to keep up. From small startups to global brands, everyone is leveraging digital marketing to connect with tech-savvy consumers. But what makes digital marketing in Australia unique? A highly engaged online audience, evolving trends and government-backed digital initiatives.
If you’re looking to break into digital marketing or upgrade your skills, Australia has some of the best universities offering top-tier courses in this field. Let’s explore some of the top digital marketing courses and universities in Australia to help you make the right choice for your career.
Also Read: Study in Australia
Why Study Digital Marketing in Australia?
- Australia’s digital economy is projected to reach AUD 315 billion by 2030, creating more opportunities for digital marketers.
- Digital marketing specialist roles in Australia have increased by 21.5% from 2022 to 2024. The most in-demand skills include SEO, SEM, content marketing, and data analytics.
- Digital marketing roles in Australia offer attractive remuneration. For instance, in Melbourne and Perth, average salaries range between AUD 80,000 to AUD 90,000 annually.
- Digital marketing professionals may qualify for skilled migration visas (e.g., Subclass 189, 190, 491) under categories like Marketing Specialist or Public Relations Professional.
Top Universities offering Masters in Digital MArketing in Australia
Here is a list of the top 10 universities in Australia offering the best Masters in Digital Marketing courses in Australia. These universities stand out for their robust industry ties, knowledgeable faculty, and innovative curriculum, making them top choices for students pursuing a high-quality master’s degree in digital marketing in Australia.
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PictureUniversity NameCoursesUniversity Details
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The University of MelbourneMaster of Digital MarketingFull time/ Part time
On campus
Duration: 18 months (FT)/ 3 years (PT)
Fees: A$56,992 pa
Intakes: Mar, Jul
Placement: 80% -
Monash UniversityMaster of Marketing and Digital CommunicationsPart time
Online
Duration: 2 years
Fees: $55, 650 (full)
Intakes: Jan/ Mar/ May/ Jul/ Aug/ Oct
Placement: 80.5% -
UTS SydneyGraduate Certificate in Digital MarketingFull time/ Part time
Online
Duration: 8 months (min)
Fees: A$16,820
Intakes:Jan, Mar, May, Jul, Aug, Oct
Placement: 87.1% -
University of Southern QueenslandMaster of Business (Digital Marketing)
Graduate Certificate of Business (Digital Marketing)Full time/ Part time
Online/ On campus
Duration: 6 months- 2 years (or part time equivalent)
Fees: A$16,480-A$ 32,960
Intakes: Feb, May, Sep
Placement: 72% -
Curtin UniversityGraduate Certificate in Digital MarketingFull time
On campus
Duration: 6 months
Fees: A$16,170
Intakes: May, Mar, aug, Apr
Placement: 70% -
University of CanberraGraduate Certificate in Digital MarketingPart time
On campus/ Online/ Blended
Duration: 12 months
Fees: A$12,500
Intakes: Feb, Jul
Placement: 90% -
Swinburne UniversityMaster of Business Administration (Digital Marketing specialization)Full time
On campus
Duration: 2 years
Fees: A$ 46,560
Intakes: Mar, Sep
Placement: 73% -
UNSW SydneyMCom (Digital Transformation)Full time/ Part time
Hybrid
Duration: 1.7 years
Fee: A$ 61,000 (full)
Intakes: Feb, May, Sep
Placement: 87% -
Victoria UniversityGraduate Certificate in Marketing
Master of Marketing (MoM)
Master of Digital MediaFull time/ Part time
Hybrid
Duration: 0.5 years (cert.)/ 2 years for Masters
Fees: A$16,100 per sem./ A$ 30,400 per year (MoM)
Intakes: Jul, Feb
Placement: 70% -
Flinder’s UniversityMasters of Digital CommunicationFull time/ Part time
On campus
Duration: 2 years
Fees: A$38,000 pa
Intakes: Mar
Placement: 93%
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Admission Requirements for MAsters in Digital Marketing
- Completion of a Bachelor’s degree of equivalent in any field of study. Some universities may ask for an undergraduate degree in marketing or a business/ commerce degree with a marketing major or specialization.
- A few universities also accept admissions only through work experience also. A minimum of three years of professional work experience or equivalent is necessary.
- English Language Requirements:
Some universities may accept the Duolingo English Test.
Documents required
To apply for a postgraduate Digital Marketing course in Australia, you typically need the following documents:
- Academic Documents – Bachelor’s degree certificate and transcripts
- English Language Proficiency – IELTS, TOEFL, PTE or any
- Work Experience – Resume/CV, letters of recommendation (if required)
- Statement of Purpose (SOP)
- Letters of Recommendation (LORs) – 1-2 academic/professional references
- Passport – Valid passport copy
- Proof of Funds – Bank statements, financial affidavits
- Additional Documents – Portfolio (if applicable), GMAT/GRE scores (if required)
How to Apply for a Masters in Digital marketing in Australia
- Choose Your University & Course: Find a program that aligns with your career goals. Look for industry connections, curriculum, and tuition fees.
- Check Eligibility Requirements: Make sure you meet the academic and English language requirements. Some universities may prefer work experience.
- Gather Your Documents: Prepare your transcripts, resume and other documents mentioned above. If required, include a good portfolio (if any).
- Submit Your Application: Apply directly through the university website and don’t forget to double-check deadlines!
- Wait for an Offer Letter: If selected, you’ll receive a Conditional or Unconditional Offer. Accept it by paying the deposit.
- Apply for a Student Visa: Use your Confirmation of Enrolment (CoE) to apply for an Australian student visa (Subclass 500).
- Plan Your Move: Book your flights, arrange accommodation, and get ready for an exciting academic journey in Australia!
Masters in Digital Marketing in Australia Cost
Pursuing a Master’s in Digital Marketing in Australia involves several financial considerations, including tuition fees and living expenses. Here’s a detailed breakdown to help you plan accordingly:
- Tuition Fees – Tuition fees for a Master’s in Digital Marketing in Australia range from AUD 30,400 to AUD 61,000, depending on the university and program.
- Living Expenses – In addition to tuition, international students should budget for living expenses, which can vary based on location and lifestyle. The Australian government recommends a minimum of AUD 21,041 per year for living costs, covering accommodation, food, transportation, and other personal expenses.
- Additional Costs – Other expenses may include health insurance (Overseas Student Health Cover), visa application fees, textbooks, and course materials. Some scholarships may cover these additional costs, but planning for them is essential.
- Estimated Total Cost
- Lower Range: AUD 30,400 (tuition) + AUD 21,041 (living) = AUD 51,441 per year
- Upper Range: AUD 61,000 (tuition) + AUD 25,000 (living) = AUD 86,000 per year
*These numbers can vary slightly, and scholarships may help cover some expenses. Be sure to explore available scholarship options before applying.
Scholarships for Digital Marketing Course in Australia
Checkout the following scholarships to ease your burden of finances for studying in Australia:
Ormond College Scholarships
The Ormond College Scholarships is offered to both domestic and international students to study Masters in Digital Marketing in Australia. The scholarship covers one or more years of studies.
- Offered by: The University of Melbourne
- Amount: $5,000- $36,000 per annum
- Application Timeline: The applications are currently open.
- Application Procedure: A separate application is required for scholarship admissions which can be accessed on the official website.
Swinburne University International Scholarship
The Swinburne University International Scholarship offers 20% off of the tuition for all eligible students once admitted at the Swinburne University.
- Offered by: Swinburne University
- Amount: 20% of the tuition fees
- Application Timeline: You’ll have to submit the documents in the duration given by the college.
- Application Procedure: There is no separate application required. You’ll be automatically considered for this scholarship upon admission.
Curtin University Global Merit Scholarship
The Curtin University Global Merit Scholarship is a merit based scholarship for international postgraduate and undergraduate students to undertake courses at the Curtin University.
- Offered by: Curtin University
- Amount: 20% off the tuition fee of your course
- Application Timeline: The applications opened on Feb 10th, 2025 and will close on Sep 1st, 2027.
- Application Procedure: No separate application is required for scholarship applications. You will be automatically considered upon admission.
Check more Scholarships in Australia for International Students.
digital marketing salary in australia 2025
As of February 2025, digital marketers in Australia earn an average annual salary ranging between approximately AUD 90,000 and AUD 94,000. Entry-level positions typically start at around AUD 75,000 per year, while experienced professionals can earn up to AUD 125,000 annually. Some of the top paying roles in Digital Marketing are:
| Job Role | Average Annual Salary (AUD) |
| Digital Marketing Director | $170,000 |
| Head of Search Engine Optimisation (SEO) | $115,000 |
| eCommerce Manager | $138,000 |
| Digital Project Manager | $122,000 |
| Digital Producer | $97,000 |
Othe rpopular job roles
- Digital Marketing Consultant
- Strategic Digital Marketing Specialist
- Social Media
- Digital Media Manager
- Marketing and E-Commerce Manager
- Digital Marketing Manager
- Channel Marketing Manager
How to Build a Digital Marketing Career in Australia?
- Learn key skills (SEO, PPC, email marketing, content strategy)
- Get Google, HubSpot, and Facebook certifications
- Take internships or freelance gigs
- Build a strong LinkedIn presence (showcase case studies)
- Apply for roles in top companies like Canva, Atlassian, and SEEK
Other top agencies leading the industry include King Kong, Web Profits, Digital Next, and Megaphone Marketing, known for their data-driven strategies and innovative digital solutions.
FAQs
Yes, you can apply for Permanent Residency (PR) in Australia after completing a Master’s in Digital Marketing.
Yes, many digital marketing courses in Australia offer internships or practical placements to enhance your learning experience.
Yes, as an International student, you can work up to 20 hours per week during semesters and full-time during scheduled breaks (e.g., summer holidays).